What is a common feature of Variable Life insurance products?

A common feature of Variable Life insurance products is that they allow policyowners to customize their investment options. This aspect is crucial because it provides policyholders with the flexibility to allocate their premiums among various investment choices, such as stock and bond funds, in accordance with their risk tolerance and financial objectives. This customization can significantly impact the cash value and death benefit of the policy, adjusting to market performance.

The ability to select from different investment options differentiates Variable Life insurance from other types of life insurance that have fixed returns or traditional investment structures. This feature supports active involvement in managing policy assets, catering to individuals who prefer to take a more hands-on approach to how their insurance product grows, which aligns it closely with investment objectives. It also provides the opportunity for growth beyond what is guaranteed in more conservative life insurance products.